It's a Blogger’s World

Internet writers have a huge impact on craft trends

While Pinterest drives some of the largest traffic numbers on the Internet, about 80 percent of its content is recycled. So where does the majority of its content come from? Bloggers.

Bloggers, both paid and unpaid, have a huge influence in the crafting world. They have their own individual followers, and when combined with social media sites, they’re reaching more people than ever.

“In today’s digital world, blogging is an important medium,” says Katie Wade, who operates Lemon Jitters, a craft blog that covers techniques, projects, supply information and more. “You can see the impact clearly with big blogs with lots of followers, but even smaller blogs create a buzz in the creative community. I myself have bought products because of blog posts, so I know the power they can have from a consumer perspective.”

Tapping the resource

Many bloggers work through a middleman, such as TapInfluence or Blogging Edge, rather than directly with a particular retailer. Wade, for example, has worked with several companies that link bloggers and retailers.

However, if your store has the resources to dedicate someone to engage and work directly with bloggers on a regular basis, doing so builds a relationship and rapport that may result in blogs that are more accurately tailored to your style and needs. But don’t just choose a random blogger and jump in. The key to successful blogging is to make sure you are working with the right blogger on the right project, says Tauni Everett, a social media manager who operates snapcreativity.com, where she shares blogging and social media tips, home entertainment ideas, and craft and DIY projects.

“Most companies assume that working with the most popular, high-traffic blogger is the answer, but that’s not necessarily true,” she says. “A small blogger with a loyal following can exert far more influence, particularly when it comes to niche products.”

It is also beneficial to seek out paid bloggers, Wade says. Most professional bloggers don’t do unpaid work unless it is a project they’re doing for themselves, and paid bloggers will spend more time on projects and more energy promoting posts, resulting in a cleaner, more reader-friendly post.

However, Everett says that regardless of whether bloggers are paid or unpaid, quality of content and reader perception of that content are the most important factors to consider.

To create high-quality content, choose a topic that focuses on projects, rather than products. Unless the product is new and innovative, most people don’t want to read a product plug. Instead, focus on easy-to-create projects that incorporate products sold at your store.

“Think about a concept that goes along with the season,” Wade says. “Holiday projects are always popular. So instead of saying, ‘Look at this cool new glue,’ you're saying, ‘Look at this great project you can make for the holidays.’ People respond better to that.”

DIY chunky statement necklace

Lemon Jitters Blogger Katie Wade, recently wrote a post for Crafts Unleashed, an ideas and inspiration blog of ConsumerCrafts.com. Wade was hired to write the blog post and then reposted it to her own blog after waiting 30 days, as most contracts stipulate.

Supplies:

  • Two colors of paracord (Wade used neon pink and forest camo)
  • Purse handle
  • Hot glue gun
  • Embroidery floss (optional)
  • Scissors
  • Necklace chain
  • Jump rings or connectors
  • Pliers

Directions:

  1. Place a dab of hot glue on one end of the purse handle.
  2. Wrap one color of the paracord around the top of the handle a few times.
  3. Repeat steps 1 and 2 on the other end.
  4. Place a dab of hot glue just below the first color paracord and begin wrapping your second color cord around the handle.
  5. Wrap the second color cord all the way around the handle until you reach the first color cord. To keep the wrapping tight, periodically push the cords together to tighten them up. Add a few dabs of hot glue here and there to provide more security.
  6. If you want to add a little extra oomph, use the same method to wrap a little embroidery floss around the cord.
  7. Attach the necklace chain to the purse handle using jump rings or connectors. (Use your fingers or a pair of pliers to open a connector and slide on the chain and purse handle). To determine the length the chain should be, place the purse handle on your chest to see where you want it to fall and then place the chain around your neck and cut it where it meets the handle.

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