Your company is more than just the products you sell.
A picture might be worth a thousand words, but your crafts will sell better if you use well-written descriptions to tell buyers about them. Start with these tips.
How to make the year-round task of ordering, receiving and selling seasonal merchandise as painless as possible
Crafts companies with showrooms offer customers a convenient product-viewing option
Crafts Direct's store manager shares the secrets of the business' success
Fill your customers' heads with new ideas while they're waiting in line
How a rewards program can help you attract and retain customers
Demonstrations can increase sales of the new generation of die-cutting machines and supplies
Wood block and paper mache letters are all the rage. Here's how your store can get a word in edgewise with customers.
Host a successful event to create buzz and draw in new customers to your store
Steve Diddams, of Diddams Party Stores, offers an insider’s view of what’s hot in the party store space — and how you can capitalize on it